I’ve been a word nerd since I was three.
Back then, my favourite TV program was the word-association game show, “Password.”
I’d beg my mom to let me stay up to watch it and get all excited when they’d whisper the ‘mystery’ word!
But it wasn’t until I graduated from high school that I knew words had power.
I was valedictorian and I discovered that my words and my ‘performance’ of them could make people laugh. The vice-principal, whom we all hated, was doubled over in his chair!
I’d always gotten A’s in English class but I didn’t know my words could do that.
The “official” bio…
I am a brand messaging strategist with over 25 years of experience in print, online and TV creating content for major Canadian media including CTVNews.ca, CBC.ca, MSN.ca, TV GUIDE and the broadcast networks, YTV, HGTV and W Network.
I’ve interviewed many talented people including executive chef Jamie Kennedy, best-selling author Margie Warrell, actor Colin Mochrie, internationally acclaimed designers Ross Lovegrove and John Pawson and Queen Elizabeth II’s nephew, Viscount David Linley.
I am a former TV host, producer, and photo editor. I earned my Honours BA and my English Second Language (ESL) teacher certification at the University of Toronto where I also taught ESL.
The Spirit of Bratty Kathy
A few years ago I returned to freelance writing and also launched my blog, Bratty Kathy.
Creating a business, not just a blog
Women loved the blog and I loved writing it but I wanted to do more than inspire them – I wanted to get their voices heard on a much bigger scale.
I wanted to do it in a business that would let me use my voice and irreverent spirit (Bratty Kathy), and my talents as a performer, speaker, and interviewer.
Take on the World is born!
I started my business as a website copywriter for women business owners and learned that most were comfortable getting their message across in person. Their challenge was communicating in an equally compelling manner in their online copy and on video.
The words (and a few other things) were getting in the way.
Finding your brand message — and your words and personality to express it.
Writing their content I also discovered that my deep interview process gave them much more than great website copy —it gave them clarity on who they really were, what they really wanted to do, and for whom. It helped them define their voice, their message, and what their brand was all about.
This, along with my on-camera TV experience made me realize I had powerful combo of performance, interviewing and writing expertise that could really empower my clients.
Now, I help women entrepreneurs find their brand message — and their words and video presence to express it. That way they are irresistible to their dream clients and they repel the rest. Because in branding, “if you’re not repelling people, you’re doin’ it wrong.”
Curious about working together?
Contact me for a complimentary 30-minute strategy session to discuss your brand messaging goals and what’s getting in the way. You’ll discover how to move forward, and we’ll see if I am the one to help you do it.
Email me at firstname.lastname@example.org
There’s never been a better time to take on the world!
©2019 Kathy Barthel