If you haven’t got time to rub two sentences together – but you need content to build awareness for your business – gathering and sharing the best of other people’s content on social media is a great solution!It should also be a key part of your content marketing strategy because if you share great content on social media, it will be shared again.
And that puts you in front of potential clients, referral partners, joint venture partners, industry peers….and their networks.
It also shows that you’re —
• On top of trends in your industry
• The go-to person for relevant info.
• A generous professional who shares valuable resources
- You’ll get ideas for topics to write about in the future
- You can easily keep track of your favourite experts.
6 Steps to Quick and Easy Content Curation:
1) Gather relevant content
Set up Google Alerts to search by keyword (e.g. mindfulness). You can also set up alerts for industry experts, websites, blogs, etc. This gets those articles, videos, podcasts, and blog posts flowing into your email as often as you wish.
2) Shorten the URL
Paste the URL into a shortening tool like bitly.
A short URL leaves you room to add other relevant information.
3) Add relevant hashtags
If you’re not sure which hashtag to add, search Twitter for ones that are relevant to your audience or to these topics.
4) Add the author’s Twitter handle if it’s not there. They’ll appreciate the shout out.
5) Add a comment to personalize the tweet.
6) Schedule the tweet
Use a tool like Hootsuite, to schedule several tweets for the day or even into the following day.
Don’t post too far in advance because you want to remain current and topical.
*Some articles can be posted anytime (even re-posted) because their content is always in demand and isn’t time sensitive. You may want to schedule this “evergreen content” further in advance, so that it appears on weekends or evenings.
Adapt this process for other platforms such as Facebook or LinkedIn.
7) Respond to comments about what you’ve posted, and thank anyone who re-tweets your posts.
Grab a glass of wine tonight or on the weekend and spend an hour (set a timer) to schedule posts.
Do you write all of your own content or do you curate content as well? What are your tips?
Share your advice with other readers in a comment below.
If you need some help pulling those words together, let’s book a time to chat here
c 2015 Kathy Barthel