If you want your business to stand out, remember it’s not about you; it’s about your clients.
Any content you create must be relevant and irresistible to them. It must be something they can’t get anywhere else. And, you’ll need lots of content so you’ve got to do it fast.
Whew! Sounds overwhelming but it doesn’t have to be.
Just grab a coffee and —-
1) Plan ahead by compiling your data
Scribble down the questions your ideal clients ask you all the time, the frustrations they talk about, and the posts they have commented on or ‘liked’ the most on social media.
Create a list of ideas or titles, based on those questions, comments and posts. E.g. ‘Why you have lower back pain and what to do about it’; ‘3 Easy ways to meditate tonight’….
3) Choose your content vehicle
a) Polls and quizzes
Ever since we started reading Cosmopolitan Magazine at the cottage, we’ve been addicted to polls and quizzes.
b) Photos and Quotes
Pair 10 slices of your infinite wisdom with 10 irresistible photos and voila! Clients can’t resist flipping through.
Turn stats and research into irresistible eye candy. (Why didn’t they have infographics to help us remember all those dull dates in history class? )
More quick and dirty tips:
1) Brainstorm and create when you enjoy it the most.
Early morning, over your mid-afternoon coffee or late at night…. Listen to your body and adjust your writing schedule to fit.
2) Be concise and go deep.
Create content around ONE idea only.
Then brainstorm to flesh out your deeper, supporting points. If ideas are just spilling out of you, pick one and file the rest for later.
3) Repurpose, repurpose, repurpose.
Turn old blog posts into videos, e-books or infographics. Turn long posts into series….
4) Bullet points and lists!
If you are writing a blog post, this is the quickest way to get your brilliance into the world.
Create a catchy title, write an introductory sentence and then start your list. One concluding sentence and you’re done!
How do you create irresistible content fast? What are your shortcuts?
Share your tips with a comment below.
If you need some help, let’s book a time to chat, here
c 2015 Kathy Barthel