There are hundreds of life coaches, financial advisors, business coaches, RMTs, naturopathic doctors, real estate agents…What makes you different?
Too many people overvalue what they are not and undervalue what they are. – Malcolm Forbes, Publisher
Who you ‘are’ is everything when you’re an entrepreneur.
It’s the heart and soul — the very centre — of your business. It’s what makes you distinct from everyone who competes with you for clients.
Costing you clients & cash:
When you undervalue your distinction, when you take it for granted — and don’t capitalize on it — you rob your brand of its uniqueness.
You rob your brand of the very thing that draws clients to you. And you rob yourself of cash flow for your business.
Things that come too easily:
It’s easy to undervalue what makes you special. You’re just too close to it. But not everyone can do what you can do, in the way that only you can do it.
Undervaluing your story:
Or you undervalue your story, your career or the life experience that put you where you are right now.
You may see it as a hodgepodge of events, but your patterns, achievements and challenges made you different. They made your story different. They led you to this place of expertise and passion.
The “So What?” Quiz:
If you’re still having trouble defining what is unique about you and your business, get an objective friend or work associate to run this simple quiz with you:
Q: What makes your business unique?
A: Well, we…
Q: So what?
Q: So what?
A: Well, we….
Q: So what?
Keep drilling down.
Let that friend challenge your answers until you want to throw a shoe at them! Or, until you strike gold.
You may be surprised that what makes you distinct is something you’ve been doing all along but never thought was special.
Spread your secret sauce:
Is your personality, style and perspective present in all your content marketing? Is your ‘voice’ woven through your writing, your videos, your podcasts, and your products and services?
When you claim your distinction, people will respond emotionally because they’ll be responding to:
- a person, not just a business
- a brand that stands out from the crowd
They’ll be responding to someone they’d like to know better and could imagine doing business with.
How did you identify what makes your business stand out? What challenges did you face in doing so?
Share your tips with other readers in a comment below.
If you’d like to brainstorm what makes you and your business special, let’s book a time to chat here
c 2015 Kathy Barthel