I was telling my friend Susan about my blog, “Bratty Kathy” so she went to check it out. But it wasn’t there.
She emailed to tell me and I was so shocked, so upset. I scrambled around the web trying to find it. I couldn’t allow myself to believe that it was gone.
Thank goodness WordPress gives you a few days grace before they permanently remove your site. During that time I found the blog, figured out what I’d forgotten to renew and updated every single part of my site — for the next 30 years!
Writing from that voice was exhilarating. But it also felt great because I launched the blog after a year full of challenges. Getting it out into the world was an achievement that took courage, talent and discipline.
When I thought that I might have lost it forever I realized what a vague and indefinite place the web could be.
The blog felt real, probably because I had created it and it meant so much to me. But it wasn’t something I could hold in my hands like a book. It disappeared in an instant.
And along with it, went my Bratty Kathy brand. Losing that was like losing a part of myself.
Your brand is you
Your business brand must be rooted in that kind of authenticity — in who you are and what you stand for. It must come from that deep a place.
Sure, it’s a risk to put yourself out there but there is no other way to create a strong personal or professional brand. And when you’re an entrepreneur, they are one and the same.
An authentic brand comes from the inside
Not everyone will warm to you but that’s just fine. Trying to be everything to everyone won’t get you more clients, grow your business or help you stand out. Being authentic, will.
Words and messaging that come from the heart are what matters.
That is the secret of a kick-ass personal and professional brand — it comes from the inside, out.
How did you develop your business brand? Did it come from who you are, at heart? Share your experience with a comment below.
If you need a hand to make your brand resonate across all of your messaging, head over here to see how I can help.
c 2014 Kathy Barthel