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How to Use Case Studies to Get More Clients

by Kathy Leave a Comment

When you consider marketing your business, you usually think of building a presence on social media, blogging, speaking, networking and attending conferences… But what about letting your customers do some of the marketing for you? The three most common types of “customer marketing”: are: word-of-mouth, testimonials and case studies. 1) Word-of-mouth: A happy client’s enthusiasm is […]

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7 Steps for Quick and Easy Content Curation

by Kathy Leave a Comment

If you haven’t got time to rub two sentences together – but you need content to build awareness for your business – gathering and sharing the best of other people’s content on social media is a great solution! It should also be a key part of your content marketing strategy because if you share great […]

Filed Under: blog Tagged With: content curation, content marketing, content marketing strategy, content marketing strategy for social media, how to attract clients to your website, how to create a content strategy for social media, how to create a strong business brand, how to create an authentic brand that resonates with clients, how to curate content quickly and easily, how to find enough content to share on social media, how to generate story ideas, how to get ideas for blog posts, how to share content on Facebook, how to share content on social media, how to share content on Twitter, how to share curated content on social media, Kathy Barthel Toronto copywriter, Kathy Barthel web copywriter, what entrepreneurs need to know about content curation, what is curated content?, what to do when the words won't come

What Makes Your Business So Special? Take the Quiz.

by Kathy Leave a Comment

There are hundreds of life coaches, financial advisors, business coaches, RMTs, naturopathic doctors, real estate agents…What makes you different? Too many people overvalue what they are not and undervalue what they are. – Malcolm Forbes, Publisher Who you ‘are’ is everything when you’re an entrepreneur. It’s the heart and soul — the very centre — of […]

Filed Under: blog Tagged With: client-attracting website, how to attract clients to your website, how to attract ideal clients to your website, how to be yourself in business, how to create a strong business brand, how to create a strong personal brand, how to create an authentic brand that resonates with clients, how to find out what is unique about your business, how to show personality on a business website, how to stand out from your competition, how to use your voice to create your authentic brand, Kathy Barthel web copywriter, web copywriting

How to Create Irresistible Content –Fast!

by Kathy Leave a Comment

If you want your business to stand out, remember it’s not about you; it’s about your clients. Any content you create must be relevant and irresistible to them. It must be something they can’t get anywhere else. And, you’ll need lots of content so you’ve got to do it fast. Whew! Sounds overwhelming but it doesn’t have to be. […]

Filed Under: blog Tagged With: client attracting blog posts, create fast content with infographics, how to create website content fast, how to write (fast) for the web, how to write a blog post fast, how to write faster for your business, how to write irresistible blog posts, how to write irresistible web content, Kathy Barthel Toronto copywriter, Kathy Barthel web copywriter, quick and dirty tips for fast copywriting, re-purposed content, web copywriting, web copywriting made easy, write irresistible web content in a hurry

Why The Meaning In Your Message Makes All The Difference

by Kathy Leave a Comment

When my daughter was little, she was crazy for a pair of shoes that lit up when she walked. Every time her heels touched the floor, a splash of colour shot out. She was not happy when I inspected the shoes, found they didn’t have enough support for her feet, and left them in the […]

Filed Under: blog Tagged With: Business lessons for entrepreneurs, client-attracting website, how to attract clients to your website, how to attract ideal clients to your website, how to be yourself in business, how to build a profitable online business, how to build an authentic online brand, how to build lasting relationships with clients, how to communicate authentically with clients on your business website, how to create a strong business brand, how to create a strong personal brand, how to create an authentic brand that resonates with clients, how to show personality on a business website, how to use your voice to create your authentic brand, Kathy Barthel web copywriter

7 Business Insights from Felix the Cat

by Kathy Leave a Comment

A few months ago I took in a feline who was a bit down on his luck. He hasn’t got an entrepreneurial bone in his body but he has taught me a few things about how to run a business. 😉 Here’s what I’ve learned from Felix —   1) Step Away From the Computer: The […]

Filed Under: blog Tagged With: 7 things entrepreneurs need to know about business, Business insights from unexpected places, Business lessons for entrepreneurs, how to be yourself in business, how to communicate authentically with clients on your business website, how to create a strong business brand, how to create an authentic brand, how to create an authentic brand that resonates with clients, how to live in the moment as an entrepreneur, how to show personality on a business website, how to try new things as an entrepreneur, how to use your voice to create your authentic brand, Kathy Barthel web copywriter

The Secret of a Kick-Ass Professional Brand? Heart.

by Kathy Leave a Comment

I was telling my friend Susan about my blog, “Bratty Kathy” so she went to check it out. But it wasn’t there. She emailed to tell me and I was so shocked, so upset. I scrambled around the web trying to find it. I couldn’t allow myself to believe that it was gone. Thank goodness WordPress […]

Filed Under: blog Tagged With: how to attract ideal clients to your website, how to communicate authentically with clients on your business website, how to create a strong brand on your website, how to create a strong personal brand, how to create an authentic brand, how to create an authentic brand that resonates with clients, how to show personality on a business website, Kathy Barthel web copywriter, marketing with heart, what is a strong personal brand

3 Things Your Home Page Must Do to Attract Clients

by Kathy Leave a Comment

Your website’s home page is a mirror that potential clients must see themselves in — immediately. That’s why they came. It is all about them. If clients don’t see themselves in your home page, they’re gone. And, just like the experience of looking into a mirror, your client’s interaction with your home page is personal. (Photo […]

Filed Under: blog Tagged With: 3 things a client-attracting home page must do, client-attracting website, home page that attracts clients, how to attract clients to your home page, how to attract clients to your website, how to attract ideal clients to your website, how to communicate authentically with clients on your business website, how to create an authentic brand that resonates with clients, how to write your home page, Kathy Barthel web copywriter, three things a home page must do to attract clients, web copywriting

Getting Personal on Your Website is Good for Business

by Kathy Leave a Comment

When I was a kid, my dad said I’d never need a microphone if I were ever on TV. So, maybe I was loud or just, “pathologically enthusiastic” — something that should have been beaten out of me years ago since I’m in the media. 😉 That phrase (and the positive outlook it describes) is […]

Filed Under: blog Tagged With: how to attract ideal clients to your website, how to communicate authentically with clients on your business website, how to create a strong brand on your website, how to create a strong business brand, how to create an authentic brand that resonates with clients, how to generate story ideas, how to show personality on a business website, how to show your passion for your business on your website, how to use your voice to create your authentic brand, how to write for your business, Kathy Barthel web copywriter, sharing your humanity draws clients to you, web copywriting, writing articles for your website, writing for business

3 Fears That Will Sabotage Your Writing (and how to make sure they don’t)

by Kathy Leave a Comment

c Walt Disney Productions

It feels so good to write in the voice of a cause you believe in, or to write a kick-ass contributed article on behalf of your boss because you know you’ve made him look great. You can really get behind that sort of writing – because you are behind it. You’re invisible. It’s another thing entirely […]

Filed Under: blog Tagged With: business writing, fears that will sabotage your writing and what to do about it, how to build confidence in your writing, how to fight insecurities when you write, how to fight your writing fears, how to generate ideas for your business, how to write for your business, Kathy Barthel web copywriter, web copywriting, what to do when the words aren't coming, what to do when the words won't come, writing articles for your website, writing for business, you are a good writer

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Kathy is a lovely person to work with and very creative!

She took my "technical language" business concepts, understood my essence and translated them into copy that is easy to understand and has given me great results.

Leyla Razeghi, Business Strategist Leyla Razeghi

 

Kathy,

I cannot say enough good about your work, your methodology and the results.

Before working with you, my bio was “all over the place” and didn’t really communicate who I am personally or as a professional.

You listened, used the exact phrases I spoke, and put together a clear and concise bio that helps others to get to know me before we ever meet.

Thanks!
Lesley

Lesley V. Ingves
The Business Systemizer
Clear Pathway, LLC

 

Kathy Barthel is the real deal, she just get’s it.

Her understanding of how to produce meaningful copy and attention grabbing headlines that are also easily searchable was a big benefit for me and still is today.

Her ability to edit and publish e-books was done with such clarity that they almost took on a life of their own. I was very impressed.

I would highly recommend Kathy Barthel for anyone looking to make an impact through either print or online. Kathy Barthel is the one you want hands down!

Adam Linden, SRES, AGA, CARP Ambassador

 

I found Kathy while floundering around with the third version of my website, one I was even more unhappy with than the previous two. I felt I was going nowhere fast.

In a surprisingly short amount of time, really as we were just chatting, she helped me get to the heart of why someone would call me for my work. And how to present it in a clear, compelling style.

Even with a background in writing, and a very heart centered business, I was completely missing the mark.

She got me to the heart of the matter fast, and it was --hard to believe:) -- fun!

I highly recommend Kathy. She will get you back on track quickly and accurately, smiling (instead of groaning) along the way.

Susan Francis, Harmonious Pets and People

About Take on the World

I’ve been a word nerd since I was three. Back then, my favourite TV program was the word-association game show, “Password.” I’d beg my mom to let me stay up to watch it and get all excited when … Learn More

Latest Blog Posts

How to Use Case Studies to Get More Clients

7 Steps for Quick and Easy Content Curation

What Makes Your Business So Special? Take the Quiz.

How to Create Irresistible Content –Fast!

Why The Meaning In Your Message Makes All The Difference

About Take on the World

Helping women entrepreneurs find their voice -- and their own words to express it -- so they can take on the world!

All site contents ©2019 Kathy Barthel

Contact Me

Are you ready to own what makes you distinct, be irresistible to your dream clients -- and repel the rest? Let’s talk.

Email: kathybarthel@takeontheworld.ca
Twitter: @Kathy_Barthel
Tel: 416-906-7083

Recent Posts

  • How to Use Case Studies to Get More Clients
  • 7 Steps for Quick and Easy Content Curation
  • What Makes Your Business So Special? Take the Quiz.

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