When you consider marketing your business, you usually think of building a presence on social media, blogging, speaking, networking and attending conferences… But what about letting your customers do some of the marketing for you? The three most common types of “customer marketing”: are: word-of-mouth, testimonials and case studies. 1) Word-of-mouth: A happy client’s enthusiasm is […]
If you haven’t got time to rub two sentences together – but you need content to build awareness for your business – gathering and sharing the best of other people’s content on social media is a great solution! It should also be a key part of your content marketing strategy because if you share great […]
There are hundreds of life coaches, financial advisors, business coaches, RMTs, naturopathic doctors, real estate agents…What makes you different? Too many people overvalue what they are not and undervalue what they are. – Malcolm Forbes, Publisher Who you ‘are’ is everything when you’re an entrepreneur. It’s the heart and soul — the very centre — of […]
If you want your business to stand out, remember it’s not about you; it’s about your clients. Any content you create must be relevant and irresistible to them. It must be something they can’t get anywhere else. And, you’ll need lots of content so you’ve got to do it fast. Whew! Sounds overwhelming but it doesn’t have to be. […]
When my daughter was little, she was crazy for a pair of shoes that lit up when she walked. Every time her heels touched the floor, a splash of colour shot out. She was not happy when I inspected the shoes, found they didn’t have enough support for her feet, and left them in the […]
A few months ago I took in a feline who was a bit down on his luck. He hasn’t got an entrepreneurial bone in his body but he has taught me a few things about how to run a business. 😉 Here’s what I’ve learned from Felix — 1) Step Away From the Computer: The […]
I was telling my friend Susan about my blog, “Bratty Kathy” so she went to check it out. But it wasn’t there. She emailed to tell me and I was so shocked, so upset. I scrambled around the web trying to find it. I couldn’t allow myself to believe that it was gone. Thank goodness WordPress […]
Your website’s home page is a mirror that potential clients must see themselves in — immediately. That’s why they came. It is all about them. If clients don’t see themselves in your home page, they’re gone. And, just like the experience of looking into a mirror, your client’s interaction with your home page is personal. (Photo […]
When I was a kid, my dad said I’d never need a microphone if I were ever on TV. So, maybe I was loud or just, “pathologically enthusiastic” — something that should have been beaten out of me years ago since I’m in the media. 😉 That phrase (and the positive outlook it describes) is […]
It feels so good to write in the voice of a cause you believe in, or to write a kick-ass contributed article on behalf of your boss because you know you’ve made him look great. You can really get behind that sort of writing – because you are behind it. You’re invisible. It’s another thing entirely […]
