Nail It. Own It.
In words. On video. Everywhere.
To have an irresistible brand message is to own what makes you distinct, and to communicate it confidently and consistently, online, offline, and on video. In your own voice. In your own words. To the client who is a match.
With years of experience in journalism and interviewing; broadcast TV (on camera and producing); and copywriting I’ll help you define who you really are and then broadcast it so that you’re seen and heard as YOU. Everywhere.
Once you’re irresistible, you’re a magnet for the clients you want to reach.
Training Programs & Workshops
(All workshops and training programs incorporate media-inspired elements such as improv, role-play, and interviewing.)
“REVEALED: Your Irresistible Brand Presence and Message”
(Signature Program: 8-weeks; 4-modules plus 1 Bonus module)
For entrepreneurs who need to identify what makes them unique in the marketplace; and their own words, voice, and message to express it so that they attract more of the right clients.
This robust, foundational program drills deep to help you discover the 4 elements of your Brand Presence: your Brand Story, Distinction, Voice, and Message. Like your fingerprint, they are uniquely yours and irreplaceable. Content rooted in these four elements will give you a strong Brand Presence and attract your True Clients (the ones who resonate with it).
In this in-depth, 5-module Signature Program you will:
1. Uncover your Brand Story
This isn’t the “comfortable” story you may have been telling on your website About Page. It’s the deeper one that birthed who you really are; and it’s the source of your Brand Distinction, Message, and Voice; and your True Client.
2. Drill down to who you really are — your Brand Distinction
It’s essential that you find, and own, what makes you distinct. You must take a stand for who you are. Not everyone will like you and that’s just fine. When your distinction burns bright and clear, you’ll attract more of the clients you want to reach.
3. Find your Brand Voice and your own words to express it
Your voice is your business, is your brand, is you. It’s one and the same—a huge advantage. But many entrepreneurs don’t know what their voice is or how to express it. This module reveals it so you will be heard.
4. Reconnect with your Brand Message and what you’re here to do
You have two messages—your Values Message, and your Irresistible Unscripted Message. We’ll uncover both, and in the process, turn the traditional elevator pitch on its head. You’ll be able to speak your message confidently, with natural warmth and enthusiasm, rather than memorizing and reciting a script.
5. Discover your True Client (BONUS Module)
Once you’re clear on your brand story, distinction, voice, and message, it’s easier to identify who you’re really speaking to—your True Client. Kind of like your true love, only you get to have more than one.
You’ll walk away knowing what makes you stand out from your competition, and ready to express your message in your own voice and words to the clients who are a fit.
NOTE: This is an 8-week online, self-study program. The modules may also be taken individually. You can supplement the modules with 1:1 coaching.
Enquire here about options and program availability.
Kathy has this incredible ability to hold a space that allows you to figure out what message you really want to get out into the world, what phrases and key points will be needed.
It’s like a great investigative journalist that makes you feel loved and supported to show up fully as you. During our time together she dug deep to pull out of me the content that was going to really compel people to want to know more.
So, work with her because she’s freaking incredible, she’s absolutely brilliant, so gifted. I loved every minute of working with her. Kathy, thank you so much.
Badass Business Performance Coach
“Essential Tools for an Irresistible Presence on Video”
For business owners and entrepreneurs who are ready to deliver compelling and targeted messaging on video.
You know you need to be on video for your business. Like writing a book or speaking, it’s an essential way to attract clients, increase your clout, and stand out from the crowd. If you do it well. For the magic to happen you’ve got to look into the lens with confidence and deliver a genuine, compelling, and targeted message. Fortunately, that’s not as difficult as it sounds.
In this full-day, hands-on video workshop, you’ll learn:
- How to Relax and Be Yourself on Camera (with pro tips from media and television)
- Essential Lighting and Sound (look like a pro in your home office or location videos)
- Five Steps to an Irresistible Video Script (yes, you do need one!)
And of course, you’ll shoot video!
You’ll walk away with much more confidence and insight about being on camera; and you’ll understand how to create videos that will engage your preferred clients and start building lasting relationships with them.
Includes: Coaching during the workshop, and a step-by-step handout.
*Module 1: How to Relax and Be Yourself on Camera, and module 3: Five Steps to an Irresistible Video Script are also offered as 3-hour workshops. Essential Lighting and Sound is included in both.
Enquire here about the next scheduled workshop.
You hosted a fabulous, informative and productive workshop. It was great learning from you!
“How to Interview Someone on Video”
(5-module program; includes 2 practice sessions with coaching and feedback)
For entrepreneurs and business owners who want to build their clout and Brand Presence by interviewing industry experts for their webinar, newsletter, or online TV show.
The best interviews feel like conversations, but they’re not conversations and that’s the secret to their allure. If you want to stand out in the crowded video landscape, you need to create interview experiences on video that your audience can’t resist.
In this 5-module program you’ll learn:
- the secrets of professional interviewers, including the stages of an interview and how to choose, sequence, and ask questions.
- How to be comfortable, compelling, and charismatic on video.
- how to listen to and read your interviewee (especially what they’re not saying).
- how to interview someone on video (including tech essentials; and how to draw the interviewee out and the audience in).
The program includes two practice interview sessions on video (for which you will create the line of questioning), including up to 90 minutes of rehearsal, coaching, and shooting; and 30 minutes of feedback per session.
You will walk away with increased on-camera composure and confidence; sample video interviews; essential lighting, audio, and background tips for shooting indoors or on location; and the knowledge you need to start conducting your own captivating video interviews!
Includes a variety of detailed handouts.
Enquire about the next session here.
“7 Steps to a Website About Page That Gets You Gigs”
(4-hour writing workshop)
For entrepreneurs and business owners who know that telling their story in a transparent and deliberate way is an essential step to building lasting relationships with the clients they want.
Your About Page is where potential clients come to meet you and find out if you’re a fit. So, you need to talk to them there the way you would in person. And, share your story so that it grabs their attention and intrigues them enough to realize that you may be just the one they need.
In this 4-hour interactive writing workshop, you will learn:
- how to how to grab your reader’s attention right away
- what aspects of your story to include in your bio
- how to write in a compelling, genuine, and client-attracting way
- How to motivate your reader to action
You’ll walk away with a draft of your about page that you can polish using the detailed handouts included. (Depending how fast a writer you are, you may even create a final version!)
The workshop includes media-inspired improv and interview activities to help draw out your story and give it form; and a variety of handouts.
Contact me for information on the next available session.
Since I first saw you present on website About Pages at CAPS (Canadian Association of Professional Speakers), I knew that I wanted to make this happen. Now it is done, posted, AND, a couple weeks later I got a booking because of it. Why can I say that? The client specifically referenced it. In particular the hook (“I am NOT a race fan.”) was a big thing for this client and it allowed me to carry the conversation from there. I know the About Page was a part of drawing this client in. I could not be more pleased. Thank YOU!
Bob Parker, CSP
The Pit Crew Challenge
“Blogging for Business: The Fun and Easy Way!”
(Full-day, interactive workshop)
This workshop is for entrepreneurs who want to share their message and expertise in a blog that generates leads, builds their authority, and helps them stand out from the crowd.
Video is catnip to nearly everyone, but sometimes a potential client would rather scan a meaty and intriguing blog post, grabbing the nugget that will help them achieve their goals (and that could change their perception of you and your services or products).
This lively, interactive workshop will show you how to create the kind of unique and well-written posts that can get you traction on LinkedIn, Medium, and other platforms.
In this full-day, interactive workshop you will learn:
- How to find your writer’s voice
- Fun, easy ways to come up with story ideas
- How to create clickable headlines
- How to craft the most popular kinds of posts quickly and easily
- 2 Secrets to writing content your clients can’t resist
Includes: detailed templates and examples; and insider writing tips from a former journalist and website copywriter.
Contact me for the next scheduled workshop.
The ‘Blogging for Business: The Fun and Easy Way’ workshop with Kathy should not be a workshop at all, because it really is all play! Kathy made the day fun and relevant. She sprinkled just the right amount of teaching, never preaching, and the balance of group work and interesting techniques, for any and every learning style, to make the day fly by.
Best of all? We came out with ideas, structure, inspiration and the motivation to put those into action! If you’re a beginner, a seasoned blogger, or a business owner, I would HIGHLY recommend coming to Kathy’s workshops. Well done Kathy!
Author and Founder
Brave Ecstatic Woman
Need help getting more comfortable on video? Unclear about how to stand out from your competition? Not sure who your True Client is?
Private coaching will give you more clarity on the essentials of your business from what makes you distinct, to what you really want to do, and for whom. It will also help you present yourself with professionalism and personality in words and on video. That way, your business will be aligned with your talents, goals, and values; and you’ll love building it.
*Coaching can be used on its own, or to supplement any of the other programs/workshops.
Want a business that serves you, not just your clients? Contact me for details.
Kathy is AMAZING! In one hour with her, I zeroed in on my “It Factor,” something I’ve struggled to pinpoint for over a year. Through simple yet effective questions, she helped me think about the “It Factor” in a way I hadn’t before, which made it so much easier to recognize!
With yet another simple but profound question, Kathy helped me create a foundation for the book I’m about to write that saved me from chasing my tail with the many ideas I’ve had circulating. I now have a metaphor and a way forward that gives me huge confidence in what I bring to the table that’s unique.
Kathy’s openness, friendliness, genuine curiosity, and keen awareness of my energy level and what I was truly excited about kept me focused, leveraged my creativity, and helped me gain awesome clarity. I wouldn’t be where I am in my process without her, and I’m very grateful for the space she held for me. I’m super motivated to move forward!”
Melissa Corley Carter
Team-building Catalyst, Life Design and Mindful Leadership Coach
1. “Panel Moderating”
For business organizations, corporations and others who want a fun, substantive, and memorable panel.
Most audiences dread panels and use the opportunity to leave early and beat the traffic home — because many moderators don’t know who the panelists are; talk about themselves at every opportunity; run late; can’t interview; have no personality; or have no idea how to engage a room!
Successful panels require moderators with a journalist‘s research and interviewing talent; a performer’s ability to improvise and entertain; a professional speaker’s command of their audience; and a project manager’s time management skills. Talented, skilful moderators produce one-of-a-kind experiences your audience won’t get anywhere else.
Panel moderating isn’t something just anyone with a pulse can do. I bring 25 years of media experience including interviewing and presenting skills to the role, and I always make it fun.
Want a panel attendees will stay (and love) to watch? Call me and you’ll get a powerful discussion that will engage your audience, and elevate your brand, long after your event ends.
Working with Kathy as a moderator of our panel was a pleasure. Her professionalism from the first phone call to her presence on the panel was instrumental in making my experience a memorable one. She asked insightful questions based on her extensive research and brought the panel to life for the audience making the evening a night to remember.
Sami Jo Small, CSP
3-time Olympian (2 gold; 1 silver)
Keynote and Motivational Speaker
Teamwork and Change Specialist
Kathy Barthel was given a very high-level description of the topics of interest by the organizers, conducted pre-interviews with each of the panelists, and then developed the flow of questions, probes and discussion to pull the best out of each of us on the day.
In my pre-interview with Kathy, she immediately hit on the one or two most important nuggets I shared and helped ensure that I would be able to “go deep and be concise.” The flow of the panel discussion was seamless, with interconnecting thoughts naturally woven in by Kathy. Her warm, friendly approach put all of us at ease and the panel discussion, the last formal agenda item for the day, was a big hit.
Focal Point Coaching
Speaking on #podcasting 🎙🎙eWomens Network at their Christmas party. Thanks Kathy Barthel for bringing us together!
Posted by Jay Wong on Tuesday, December 6, 2016
(Moderating a panel for eWomenNetwork with Kelley Farrell, Jay Wong and Sam Rad. Thanks to Jay for the Facebook Live).